When you are creating an advert to sell your horse through our site here are a few guide lines for you to follow to help you produce an online advert that will work.
Try to include the following:

Make sure you have an heading that gets noticed include text that will stand out.
Include as much info as possible without making the text to long so people keep interested
Horses full name if registered and pedigree details
Competition or Race Record
Upload copies of passport
Upload Pictures of high quality

Upload Video content
Include vet cert/report details of any x-rays

(see guidelines for vetting a horse here)

Make sure your contact details are correct
Location details are precise
Price and currency
If price is not included that’s fine
Vat or tax that’s involved in the sale.

Legal Purchase Contract Example here.

Regarding picture and video content make sure your horse is stood correctly and the background and surroundings do your images justice this is very important not only for your advert but also for the image of the site. Any pictures or videos that Horse Sales 365 feel are not adequate will be removed from the site without notice.The following pictures should help give you an idea of whats required.